On February 6, Super Bowl weekend, the inaugural CÎROC Athletic Club Pickleball Tournament was hosted at the legendary M Ranch in Napa Valley. Hosted by the "Pickleball Coach to the Stars," Matt Manasse, the event transformed a historic 12-acre estate into the ultimate athletic oasis.

The CÎROC Athletic Club is officially expanding its footprint into the future of sports. We are proud to announce that CÎROC Ultra-Premium Vodka has been named the Official Vodka Partner of TGL presented by SoFi, the groundbreaking primetime team golf league led by Tiger Woods and Rory McIlroy.

During Art Basel Miami 2025, CÎROC took the cultural conversation to a new level by bringing the CÎROC Athletic Club to the heart of Complex Family Style. Positioned at the intersection of street culture, elite gastronomy, and fine art, our immersive pop-up served as the ultimate clubhouse for the Basel weekend.

On September 6, CÎROC officially redefined the intersection of sport and style with the debut of The CÎROC Cup. Hosted during the high-octane energy of the US Open finals, we took over Skylight at The Refinery in Brooklyn, transforming a stunning 19th-century glass-domed penthouse into the ultimate arena for the CÎROC Athletic Club.