Art Basel, COMPLEX Family Style

This year during Art Basel Miami, CÎROC took the cultural conversation to a new level by bringing the CÎROC Athletic Club to the heart of Complex Family Style food festival. Positioned at the intersection of street culture, elite gastronomy, and fine art, our immersive pop-up served as the ultimate clubhouse for the Basel weekend.

While Miami Art Week is often about the "hustle" from gallery to gallery, we wanted to create a destination where culture-shifters could actually slow down. Our immersive pop-up served as the festival’s ultimate hangout space—a sun-soaked oasis designed for guests to lean back, recharge, and enjoy the perfect blend of sport and street luxury.

The vibe was centered around providing high and low energy expressions - with plush seating to chill and the chance to play ping pong casually, where matches and open-play rallies kept the spirit of the Athletic Club alive. Between games, the clubhouse was the place to be for exclusive perks. We kept the crowd fresh with limited-edition CÎROC Athletic Club merchandise, including co-branded drops with Miami’s own Ted’s Burgers.

Our bar served up signature CÎROC cocktails specifically crafted to complement the legendary food lineup at Family Style—including a special "Steak and Eggs with a Twist" collab with Ted’s Burgers.