The CÎROC Cup

On September 6, CÎROC officially redefined the intersection of sport and style with the debut of The CÎROC Cup. Hosted during the high-octane energy of the US Open finals, we took over Skylight at The Refinery in Brooklyn, transforming a stunning 19th-century glass-domed penthouse into the ultimate arena for the CÎROC Athletic Club. Against a backdrop of sweeping Manhattan skyline views, the city’s top tastemakers gathered for a high-stakes pickleball tournament that proved performance and prestige belong on the same court.

The energy was electric as "Coach to the Stars" Matt Manasse directed the action, while icons like supermodel Brooks Nader, NBA trainer Chris Brickley, and Chelley Bissainthe served major style on the sidelines. Between heated rallies, guests cooled off at our premium cocktail bar with signature serves like the Pickled Limonata Spritz and the Transfusion. As Brooks Nader toasted the crowd with her favorite CÎROC spritz, it was clear that the day was about more than just a game—it was a celebration of the vibrant, elevated lifestyle that defines our community.

Beyond the court, the CÎROC Athletic Club experience offered a 360-degree approach to modern luxury. We partnered with Hyperice to provide a high-tech Recovery Zone featuring Normatec massage chairs, while Remedy Place offered B12 shots to keep our guests energized and focused. With DJ Rae Sada spinning the perfect soundtrack into the sunset, the first-ever CÎROC Cup was a cultural statement, blending the spirit of competition with the unmistakable flavor of New York sophistication.