Super Bowl Pickleball Tournament

On February 6, Super Bowl weekend, the inaugural CÎROC Athletic Club Pickleball Tournament was hosted at the legendary M Ranch in Napa Valley. Hosted by the "Pickleball Coach to the Stars," Matt Manasse, the event transformed a historic 12-acre estate into the ultimate athletic oasis.

The competition was a masterclass in cross-industry star power. We watched NFL icons Odell Beckham Jr. and Terrell Owens swap their cleats for paddles, bringing championship energy to the court alongside WNBA standout Jewell Loyd. The bracket didn't stop at the sidelines, either—country star Kane Brown and Grammy-winner Estelle held their own in a round-robin that kept the energy peaking from the first serve to the final match point.

But at the CÎROC Athletic Club, the lifestyle is just as important as the leaderboard. Between matches, guests retreated to browse curated artwork by Gordon Parks or gear up in custom CÎROC pullovers and windbreakers. As the Napa "golden hour" hit, the competitive fire transitioned into a world-class celebration. DJ Millie set the tempo from the decks while Chef Kwame Onwuachi served up a curated dinner that topped off the evening.