CÎROC Coachella 2026

CÎROC Ultra-Premium Vodka redefined the festival experience with the CÎROC Athletic Club, a fully immersive footprint rooted in our “Leisure Well” ethos. Anchored by a custom-built, design-forward padel court, the activation invited guests to engage with the world’s fastest-growing social sport in the heart of the desert. In partnership with Padel Up and AM Radio, we created a space where movement meets style, offering a curated program of tournament play and spectating moments. This modern destination moved beyond the traditional festival bustle, providing an oasis for our community to connect through sport and leisure.

The experience was elevated by a premium hospitality lounge, where guests enjoyed custom-crafted CÎROC cocktails designed to capture the spirit of the desert. To commemorate the weekend, an on-site Pro Shop featured limited-edition CÎROC Athletic Club merchandise with custom embroidery, allowing attendees to take a piece of the experience with them. By blending elite athleticism with sophisticated design and ultra-premium mixology, the CÎROC Athletic Club stood as a defining cultural touchpoint, proving that the best way to festival is to leisure well.