Cannes, France | 22-25 Jun

Set against an iconic Château, CÎROC Athletic Club transforms Cannes into a modern playground for creators, athletes, executives, and cultural tastemakers during Cannes Lions 2026.

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RESERVE EXPERIENCES [coming soon]
A landscaped garden with a rectangular pool, surrounded by green grass, trees, and shrubs. In the background, there is a body of water with a clear sky and some clouds overhead.
A landscaped garden with a rectangular pool, surrounded by green grass, trees, and shrubs. In the background, there is a body of water with a clear sky and some clouds overhead.

CÎROC Athletic Club brings the brand’s Leisure Well platform to life through immersive programming designed around movement, connection, recovery, and celebration.

Across four days in Cannes, guests are invited into a fully curated experience featuring racquet sports, wellness activations, premium hospitality, specialty cocktails, and live entertainment. The Club is designed to move seamlessly between energy and escape.

Massage

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Pickleball

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Desk Areas

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IV Drips

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Massage · Pickleball · Desk Areas · IV Drips ·

A grand Mediterranean-style villa at sunset with warm glowing windows, lush greenery, and a mountain landscape in the background.
A grand Mediterranean-style villa at sunset with warm glowing windows, lush greenery, and a mountain landscape in the background.

General admission to the Cîroc Athletic Club is complimentary upon sign up.

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Treatments, and 1:1 Pickleball coaching are available to book in advance.

RESERVE EXPERIENCES [coming soon]

Overlooking the Mediterranean from one of the French Riviera’s most iconic estates, Château de la Croix des Gardes serves as the home of CÎROC Athletic Club 2026.

The 25-acre property transforms into a multi-sensory destination featuring sport courts, recovery lounges, cocktail gardens, poolside hospitality, curated dining, and nightlife experiences throughout Cannes Lions week.

A bottle of Ciroc vodka, a small glass bowl filled with dark grapes, and a bunch of green grapes placed at the base of the bowl, with a plain background.
A bottle of Ciroc vodka, a small glass bowl filled with dark grapes, and a bunch of green grapes placed at the base of the bowl, with a plain background.

At the center of CÎROC Athletic Club is a dynamic lineup of on-court programming designed to bring together competition, culture, and connection throughout the week.

Guests can experience daily pickleball and padel play including open court sessions, pro-led clinics, target practice, and “Beat the Pro” challenges hosted by professional pickleball player Matt Manasse. The week also features the inaugural Cannes Cup — a high-energy tournament bringing together brands, creators, athletes, and cultural tastemakers for two days of spirited competition on the French Riviera.

Beyond the courts, guests are invited into Recovery Cove — CÎROC’s social wellness destination featuring recovery treatments, massage services, IV drips, Hyperice integrations, and wellness-focused experiences designed to recharge guests between programming and nightlife moments.

Surrounding the courts, guests can enjoy live DJs, premium hospitality, lounge spaces, and elevated food & beverage experiences — transforming the Sport Zone into the social centerpiece of the Club.

MONDAY

  • 10AM-4PM General Entry

  • 12PM-2PM 121 Pickleball Coaching with Matt Manasse

  • 12PM-2PM Massages

TUESDAY

  • 10AM-4PM General Entry

  • 12PM-2PM Brand Pickleball Tournament

  • 12PM-2PM Massages

WEDNESDAY

  • 10AM-4PM General Entry

  • 12PM-2PM 121 Pickleball Coaching with Matt Manasse

  • 12PM-2PM Massages

THURSDAY

  • 10AM-4PM General Entry

  • 12PM-2PM Massages

CÎROC Athletic Club unites a curated mix of leading brands across wellness, sport, hospitality, culture, and performance — including Hyperice, SailGP, Supergoop!, Kind Patches, Bloom Nutrition, Aire Water, Entire Studios, Court Crew, IDL, Cymbiotika, and For The Culture with Marcus Collins — together creating a one-of-a-kind destination experience during Cannes Lions 2026.

  • No. The Cîroc Athletic Club is an independent event. You're welcome whether you're badged for Lions or not.

  • Dress Code is Cannes casual everywhere except the courts, where we'd appreciate proper shoes and a little restraint with the linen.

  • For general access - of course, simply get them to sign up for a ticket here.

    Closed events will be subject to confirmation with the Cîroc team.

  • Shuttles run continuously between central Cannes and the Château throughout the day.

    The shuttles pick up and drop off location is Hôtel Martinez.

    If you'd rather make your own way, the Château is a fifteen-minute drive from the Palais.

  • Shuttles depart Cannes every thirty minutes from 9:30AM to 4:30PM.

  • Yes. Light bites and a full bar throughout the day. 

  • General admission is free, as are activities including court time, massages, and IV Drips, though they must be booked separately.

  • Come and go as you like. The shuttle runs both directions all day.

  • The main entertaining spaces and shuttle drop-off are accessible. Some of the garden paths are uneven. 

  • Yes, there’ll be quiet areas throughout the space to take meetings, and table areas to catch up on your emails or update a deck or two.

  • Any urgent issues please contact membership@cirocathleticclub.com.

See You in Cannes

From courtside competition and recovery experiences to sunset cocktails and late-night cultural moments, CÎROC Athletic Club redefines modern leisure during Cannes Lions 2026.

Welcome to the Club.

RSVP
RSVP
RESERVE EXPERIENCES [coming soon]
RESERVE EXPERIENCES [coming soon]